Pretty much one of the top 10 rules in politics in 2025 is to ensure you own the web address of your own name whether, like Robert Jenrick, you’re running a never-ending leadership campaign, or, like others, that it isn’t taken by pranksters.

It’s a lesson that leading figures in Reform haven’t learnt. Head to leeanderson.org.uk, for example, and you’ll be redirected to the website of the Conservative Party, of which the Reform MP was deputy chairman until as recently as last year, when he flounced off to join Farage’s mob. The homepage is currently advertising a 72% advanced rate discount on the Tories’ annual conference in October, in a sure sign that ticket sales are going well.